The 6 Ws Of Target Marketing

As with any full color printing ad that you create, theres one thing that you should know when you plan- who is your target market?

Defining your target market means focusing on target clients that have the potential to become definite buyers of your product or service. They are the ones who have a need for your business. They are most likely small groups that have the same needs, wants, problems, issues, interests, and experiences.

When target marketing, not only do you customize your color printing to address the needs of your potential clients; it also allows you to limit your costs so you can work according to the resources available to you.

So who is your target market? In order to get those who would actually buy from you, you need to know the 6 Ws of target marketing:

Who would benefit most from your product or service? Who has the most potential to buy from you? Are they men or women? Does your product create excitement among the young generation or the much older ones? Is your target market family-men or are they single-working moms?

What do these target clients want to buy? What are their interests? Are they easily keyed up everytime a new model of mobile phone comes out of the market? Are they a techy-kind of clients? What do they mostly purchase each year?

When do they usually buy- when they have the money or when they need it? During sales or even on regular days? When do they shop? Do they enjoy wrestling with so many people during sales? Or they would rather buy after everyone has stopped the buying frenzy? Do they buy on impulse?

Where do they usually buy- at the local grocer or at the mall? Do they drive to out-of-the-way shops to get specialized items? Do they get excited when they see thrift shops or outlet stores? What about garage sales?

Why do your target clients want to buy? Because they need it or they buy it on a whim. Do they actually believe that your product or service is effective?

How does your target market buy? In bulk? Are they interested more on single purchases? What about buying wholesale?

So who is your target market? They are the ones who satisfy the 6 Ws of your marketing campaign. For your next color printing
ad, understand your target market and create a marketing campaign that answers your target clients needs and wants. Not only would you be able to have an effective ad in your hands, but gain as many clients who you can benefit immensely in the process.

My Online Business Strategy (MOBS) Was Created by a True Internet Marketing Wizard – Gary Gregory

Because of the way Internet Marketing, and Online Businesses, work many people are confused as to what “MOBS” involves.

In addition because of the many claims that people have made $millions in a very short space of time, some of which are certainly true, some Internet Marketing schemes are seen as scams.

You might ask yourself – can I really make honest money using the Internet?

You might ask yourself how can I know that “My Online Business Strategy” is legitimate and not another scam like pyramid selling or Multi Level Marketing (MLM)?

I want to differentiate “My Online Business Strategy” from MLM and pyramid selling, get rich quick schemes and dishonest ways of making money.

So in that order:

* MLM and Pyramid

These schemes (Scams) often rely on you selling to your friends and family. “My Online Business Strategy” doesn’t rely on any sales to your friends and family. NOT one.

* Get Rich Quick

Let’s be super clear here – right up front “My Online Business Strategy” requires work.

Anything in life, worth having, takes work. You won’t be building a website from start to finish in 1 hour but when you have built your site you can expect income from it to continue for months and years!

What do you do in these years of residual income – make more sites of course – there is no limit on numbers. I know people who have lots and lots. Gary himself has well over 100 and I have almost 100 domains right now.

* Dishonest Ways of Making Money

All payments are processed through a high profile payment system (most likely Paypal). Paypal have very strict policies to protect the consumer. If “My Online Business Strategy” was anything other than 100% honest and straightforward the payment processing through these systems would stop.

So there you have it – “My Online Business Strategy” will NOT make you rich over night by taking money from friends and family. “My Online Business Strategy” will enable you to make an honest living from residual global income over time depending on your own personal time commitment and effort expended.

Everyone will want to know more about “My Online Business Strategy” so I have provided a focus for all expert information at . You should go to this site if you want to get started today with advanced preparation, insider information and training.

Visit My Online Business Strategy Expert site above, my personal site, or for more information on MOBS in general visit

If you delay action you delay results – I can help you on the road to online success starting today!

Visit one of my sites now – YES – Just Do it!

How To Sustain Small Business Growth

Many small businesses often ignore the minor glitches which cause major problems in their small businesses. There are people or situations which we often get used to and ignore, without realizing that they may be the main cause of a crisis situation. You could be strangling your small business growth without even realizing it.

Organizational growth demands updated strategies every quarter. It does not matter whether you are self-employed, running a home-based business or an employer. Leaders have to implement organizational updates every now and then in order to enhance growth strategies and speed up the entire growth process. Some hire help, while others acquire business cash advance in order to progress and expand.

We have created a list of how you can upgrade your growth strategies and take your small business to the next level. Firstly, you should

Remove the outlived
There might be services being offered and products being produced which may not be of any value to your business. You need to make a list of such services which no longer add value to your small business growth and have outlived the market demand.

Re-organize and strategize companys strategic goals
Reevaluate whether your mission statement matches your goals or not. You will know how much work being done is irrelevant to your small business needs and market demand. Redefine your objectives in pragmatic measureable terms.

Distractions and competitions among your employees is another point which should be considered. Other issues may have distracted them from your small business goals. There may be continuous concerns hampering growth among the employees and creating problems in their professional relationship and everyday work.

Create different ways to leverage employee talents
Work efficiency can only be improved by leveraging employee talent in different areas. Set meetings with them; ask them what they want to do and how they can add value to your companys goals. Help them review their skills in order to sharpen them. There might be unproductive or negative employees, but firing them may not be the solution. Hence, move them to positions and projects where their skills can be utilized effectively.

Check the Budget Lists
In many cases you subscribe, acquire business loans, purchase and hire help which may not be required by the company anymore. And all these might be charging you a lot of cash without you even realizing it. To save your working capital, these budgetary leaks should be evaluated and diminished. Conducting a quarterly review is extremely useful, knowing where your money is going will help you fight the unnecessary charges involved and will help you improve your credit score. Check your taxes and be ready for the upcoming TAX season.

Why Small Business Needs Accounting

According to the NY Times, one of the ten reasons small businesses fail is due to improper or lack of accounting. Corporations spend a significant amount of money and hire accountants to report on the status of the company and maintain day to day operations. Yet, many small businesses end up failing to maintain proper accounting.

Accounting Helps with Operating Your Business
Proper Accounting helps pay employees and vendors; helps with customer invoicing, helps post payments; tracks your business assets and liabilities, and most importantly, it calculates any profits and losses. Small businesses cannot operate if they can not pay their employees or ignore vendors bills and continue receiving materials for their products. Often, those functions are ignored by small businesses due to lack of time thus resulting to work stoppages.

Accounting Provides Feedback
At the end of every period, may it be monthly or yearly, as small business owners, you have some idea of how you performed and accounting provides you the validation you need. It will tell you if you made a profit or loss. If you happen to have a loss, it will determine where your biggest expenses are coming from and if you did make a profit and still left with a small cash balance, it will probably tell you which customers havent paid and which customers are now delinquent. Small businesses fail when what they think is not true and this is the most important reason why small businesses need accounting.

Accounting Helps Comply With Legal and Contractual Obligations
The IRS, other government agencies, and banking covenants require businesses to provide a detailed accounting of their revenue and expenses. Depending on the size and entity type, it also requires you to have a balance sheet or listing of assets, liabilities, and equity. Accounting provides you with that information easily. It provides business owners the right amount of withholding, deductions, and back-up just incase they get audited.

Accounting Provides Non-Financial Insights
Many small businesses fail to realize that accounting is not just financial information. It has information on timing, customer information, employee information, and other information that may not necessarily be part of your financials. For example. a key non-financial trend that small business could pay attention to is their customer demographics, you can identify what your customers age, location, and how they order products and services and you can zone in on advertising to that demographics thus increasing revenue and could lead to increased profit. Another, key non-financial trend small business can pay attention to is monthly sales figures, when a small business realize that a continuous trend of slow monthly per year. A small business could either ramp-up advertising 30 days before as anticipation of the slow month or they could plan a family vacation.

The Importance Of A Marketing Plan!!

Marketing plans are important to successful businesses. Your marketing plan will lay down all the important pathways by which your business will market its products and thereby earn. Marketing plans are essential if you’re seeking financial backing, bank loans, or partnerships. Marketing plans are simply an element of your work plans. In most cases, a committee can create a marketing plan.

Marketing plans are crucial to banks wishing to retain existing customers while targeting desirable ones. However, many banks mistake a business plan for a marketing plan and others have ambiguous marketing plans which are ignored. Marketing plans are floated. IT gets new hardware and software. Marketing plans are proactive rather than reactive to budget cuts.

Marketing plans are useful for putting your thoughts to paper, and helping you to allocate your time and resources towards a predetermined ?Path to Success.? All labels have marketing plans (if you get signed, you should always ask to see yours), and sharp enterprising unsigned artists or artist managers should also have a working marketing plan as well. Marketing plans are detailed strategies of how to go about successfully marketing a product or products and earning a projected amount of return from the effort. A comprehensive marketing plan will consider such important elements as distribution costs, production costs, advertising expenses and any expense related to identifying and marketing the products to the consumers in the targeted markets. Marketing plans are critically important tools for marketing executives. If you can’t create a strong marketing plan, it is unlikely that you will be successful.