Timing And Your Marketing Plan

There’s always lots of talk around what marketing tactics you could or should include in your marketing plan. But one subject that kind of gets glossed over is one of timing.

The timing of your marketing is an important factor in how successful not only your plan is, but how effectively you implement your marketing plan.

Keep in mind that different marketing tactics have different timing needs.

For example, tactics such as a bi-weekly ezine or newsletter, monthly teleseminar, and thrice-weekly blog posts are all ongoing. These regularly occurring activities help to create a consistent presence and keep you and your business top-of-mind.

Other marketing tactics are scheduled around your “events”. For example, you finish writing your new ebook or new 8 week course and are now ready to launch it. You’ll have to figure out when the launch date is and schedule specific marketing around that event. You’ll want to make sure that the timing of these do not interfere with your regular marketing activities.

Timing of your marketing is also impacted by others’ events. You may be invited to speak at a large workshop or telesummit. You have no input into the date of that event and need to time your marketing for this around marketing for your own event or activities.

Another thing to keep in mind around the timing of your marketing plan is the frequency with which you are communicating with people on your list and other places.

For example, I have a weekly ezine that goes out every Thursday. I schedule teleseminars on usually one or two Tuesdays each month and I need to send out emails to my list to let them know. That usually means one email to tell them, another email to remind them and one more with the recording the day after the teleseminar.

If I’m launching a new product or a service, I need to send out emails to people to let them know about it. Depending on the cost of the product or service, this could be anywhere from 2 – 6 emails.

You can start to see how if I didn’t put some thought into the timing of these marketing emails, I could be bombarding my list with way too many emails in a short period of time. And I don’t want to do that! It’s not nice and not effective either.

These examples clearly show how timing is a big part of your marketing plan. That’s why some kind of marketing calendar is so important. I have a hard copy calendar that I use a pencil to schedule ongoing activities and then try to fit in the other activities that I want to do. I use the eraser a lot!

My marketing calendar is the first thing I grab whenever I’m thinking about doing my next marketing tactic. As they say, timing is everything!

Forum Marketing Strategy Benefits To Online Business Community Veterans

The full advantages of forum marketing strategy are mostly enjoyed by forum veterans. This are people how have over a long period of time gained credibility and positive online image. They are individuals how have proved their savvy by sharing their experience and expertise in a tactful and consistent manner. It is for this reason that forum marketing is considered a crucial long term online marketing arsenal.

What happens mostly is that these forum veterans, with the express permission of business community moderators are allowed to initiate intensive advertising campaigns. Proper forum marketing strategy advocates that, you seize this opportunity to add value to the forum business community. A good approach would be to offer community members special price cuts on products, free sampling of products and services or start fun promotion contests.

When it comes to forum marketing strategy, it is imperative to avoid spamming. Outsourcing for online marketing firms can lead to them using inexperienced staff to send spam to online forums. Therefore, if you have to outsource for this service do your research well and only work with credible organizations with a proven track record.

Some may argue that spamming business communities helps generate traffic. This may be true to some extent but in the long run it will only contribute to you seriously denting your online image thus people shunning your marketing campaigns. It is undeniable that forum marketing strategy is more about building a good online reputation which in turn results to generating free business sales leads.

The best approach to online marketing is building a good online image thus gain credibility. This will sure take time before to begining cashing in but it is worth you effort in the long run. Getting online business sales leads is not a one day affair but a continues process until you become an expert.

To study more insightful forum internet marketing strategies click the links below.

Network Marketing is a Pyramid

There are many questions that people ask regarding Network Marketing; however, one of the most popular questions that most people ask “Is Network Marketing a Pyramid”?, which means that ONLY the individuals at the top of the Network Business make the majority of the money. The answer to this question is definitely NO!! Network Marketing has a structure based on productivity, not seniority like ALL Corporation in the World.

For instance, in any business in the world they use a Pyramid structure; in which, starts with the CEO on top of the organization, then Vice President, then General Manager, and managers and so on. In this structure, who is going to make more money? Yes, the CEO, whom is the person on top of the organization. They are paid on experience, education and seniority, even though they might not be the most productive individuals of the corporation.

Is this a fair system? In my opinion, I do not think so. A fair system is where individuals are paid based on their productivity. Whom ever produces more, get paid more, whom ever is less productive gets paid less. I believe this is a much fair system. And this is the system that Network Marketing Business emphasizes.

No matter what your education or your previous experience, you have the exact same opportunity as every other “independent representative” of your company.

In fact, even the Master Distributor (similar in position to the CEO in the corporate America business model) can be out-earned by ANY distributor who is more productive and adds more to the bottom line.

In my opinion, and that of Warren Buffet, Donald Trump, Richard Kyosaki and Dr.Charles King, we believe Network Marketing is the fairest business model. In fact, it is the only business model that I know of that truly rewards productivity and allows absolutely anyone, no matter what their background, to achieve true wealth.

Microblogging Marketing, The New Chinese Internet Marketing Strategy

The same with other countries people in the world, Chinese people like to join social networking to communicate each other more and more. By the end of April, 2011, the registered users of Sina microblogging has exceeded 140 million. So you definitely will not neglect the function of microblogging in Chinese internet marketing strategy.

Undoubtedly, microblogging is changing the traditional way of information transferring. Now in China, Sino microblogging has become the first major platform for interactive, personalized, and sharing information.

As a new marketing method, microblogging marketing is much different from traditional marketing and advertising. The professional internet marketing company will pay more attention to communicating with internet users and dig the real value of products. The experts will create brand marketing value, and implementing customers initiative. They will study the behavior and interests of customers. Based on this, they make social networking marketing strategy solution to increase brands value. By persisting and progressive communication, help brand set up long term and stable relationship with customers, so as to realize the value of the depth level of communication.

Of course, an experts and professional company is needed for your microblogging strategy in China market. First step, you have to localize your products or services contents into Chinese language. The experts will study your contents carefully and create unique Chinese-language strategy tailored to your target customers. Second step, the experts will follow your new contents add and changes, whenever your blog contents, products listing or anything else changed, the change will be translated into Chinese in time and to be available by Chinese visitors. The third, expanding number of your target visitors and potential customers. The professional company will interact with those people who are interested in your products and services. Some of them will become your followers and you will have thousands or even more microblog users following your account. And the contents of your Chinese blog will be forwarded by the followers rapidly.

The last and most important point is that you can get the most directly and useful information from visitors and customers. To be foreign supplier, maybe you are not so confident of your service and products in China market. Through the message and comments left on the blog by online visitors, the professional China SEM service company will let you know the customers feedback quickly. You can adjust and improve your products and services according to Chinese habits and interests, thus your services and products will be more competitive and influential in China market.

What is your next step to expanding your business in China? The powerful influence and outstanding results will be surely expected through microblogging marketing .

Internet Based Affiliate Marketing What Are The Main Resources You Need To Success

There are many aspects of Internet based affiliate marketing. The industry evolves so fast. It creates even more complex environment, particularly for people who just started. It is very likely to feel overwhelmed with so many Internet marketing resources available on the net. However, without understanding the basic resources for your business, you will not be able to build the foundation of your business to enhance your success.

In Internet marketing business, website holds important role. A well designed and efficient website will promote your product or service effectively. It is important to choose the design and structure that is appropriate with the type of your business. A clean and uncluttered site is better. Use only the most important and relevant elements on your web pages.

Unique domain name helps your website stand out in the crowd. However, it is also important that prosperous customers recognize what your business is offering.

By implementing search engine optimization strategies using keywords and key phrases, your site will appear higher on search engine results. Excellent tools for keywords searching include Google Adwords, Overture and Word tracker.

Another excellent tool to analyze your marketing efforts is Google Analytics. It produces daily snapshots of activities in your website. You then can use it to evaluate the type of traffic, the source of traffic and activities from different segments your website received. This will help analyzing whether you are doing right or whether you need to improve something.

Tools used for reputation management are very valuable Internet marketing resources. These tools will allow you to keep track of how well your marketing efforts are working. Also, monitor how other sites and users are reacting to these efforts. Google Alerts and Yahoo! Alerts both provide notifications when your site mentioned or listed on other websites. Monitor your products and other business interests with this tools.

Creating op-in lists is also important Internet marketing resources. Typically, internet marketers use an auto responder for this purpose. With visitors to your site’s permission, auto responder will capture their contact information. You will be able to use the lists to design promotional materials, creating e-newsletters and Internet marketing products and services.

There are many Internet based affiliate marketing resources on the Internet to help you run your online business. However, by implementing the above resources, you’ll be able to enhance the functions and features of your website to build highly targeted traffic. Therefore, increase your chances to success.

Make The Most Of The Marketing Mix

Business administration involves the creation of a road map that outlines the specific goals that the business is working to achieve and targeted benchmarks for when those goals will be reached. By constructing a business and marketing plan companies develop strategies for reaching their goals in a timely manner. Experts in business recommend that ten percent of the budgeted operating expenses for the business be spent on marketing.

Because customers are the lifeblood of any business how the allocated dollars are spent on marketing can make a significant difference to the bottom line revenues that a company generates. Return on investment is essential for any business and finding marketing channels that will give returns above what is spent is the goal of the marketing department. The challenge for marketing directors comes in finding the right channel to put marketing dollars into and effectively creating a campaign for the selected channels that will give the highest returns.

The marketing mix is a term used to describe the combination of different channels that are to be used by the company to attract new business and increase customer retention. Within the marketing mix the director and his or her team divide the budget and make allocations for where, when and how the marketing dollars will be spent. Some channels may receive more money than others depending upon the cost of entry to the marketing channel and the effectiveness of that channel in returning dividends through sales to consumers.

A marketing mix might consist of print advertising in magazines and newspapers, direct mail, television commercials, radio spots and internet marketing. While traditional forms of media are dividing the budgets of big business smaller companies can also model a scaled version of a marketing mix down to fit their budget.

Where once the elements of traditional forms of media were incorporated into the marketing mix the online revolution has altered the perceptions and spending habits of many Americans. While some forms of media may still be included in the budget of a marketing mix directors of marketing departments are realizing that dollars spent on internet marketing are bringing the highest returns on investment.

While allocating a larger percentage of the budget to internet marketing on a macro level, executives are discovering that there are sub-channels within the internet marketing medium that require further study and division of the channels budget on a micro level. Search engine optimization, pay-per click campaigns and social network marketing are just a few of the options available to marketing departments that are focusing the core of their budgets on the cost effective and highly reachable consumers of their marketing dollars.

Importance Of Marketing Consultant To Grow Your Business

Be it an online business or traditional roofing, export business; the main motto is MONEY. Money and profit doesnt fall from the sky, but from the customers. Thus to achieve your goal in business you must have more customers that too loyal ones. Now that we know customer is the essential ingredient in ones business, what makes us get more customers or to retain the existing ones? Advertise. In other words market the products to the customers.

In your business you may recruit quality software professionals for system related work, security official for security, workers for production etc, but why not a marketing consultant for marketing? Most of the people think marketing can be done by some of the workers itself or by some advertising agent. However this misconception leads to erroneous results. Marketing is as important as the production, design, export, sales etc. Unlike agents who are middlemen between your company and the ad agency, marketing consultant is the one who has education and experience in the marketing field.

Marketing consultants must be recruited in the company because they not only help in marketing products but also suggest tips and tactics to improve the marketing strategy of the company. Their only job is to promote your products and increase the prospective customers. Since they are consistently in the marketing environment, they know the recent trends and the competitors, thereby improving your business by their marketing skills.

They provide new ideas because their basic education for marketing would have made them creative, innovative. Apart from providing ideas and marketing strategy, they dont hesitate to go from places to places or website to website, to social networks to promote the company. Additionally a marketing consultant would have a lot of acquaintances and contacts than you, hence when he promotes through his social networking profile then there is likely to be more response, than promoting normally.

Finally, marketing consultants are a pleasant plus to your business and recruiting them will improve your business and assure its growth by all means. If your business is small scale one (online or traditional) then your ultimate option for marketing should be through marketing consultants since they find you customers at the initial step, which may be an useful step initially, that will give you profit on the long run.

Advantages Of Internet Forum Marketing

If you also deal in the online marketing methods, you ought to ensure that you are investing some simple and uncomplicated plans and strategies to carry out the related tasks. You do not require any typical or sophisticated strategies when you are dealing in this field. Here are some online marketing policies which can bring you close to some deserving incomes.

As much as the internet marketing is pertained, you must make sure that you are conscious about the market stores which are targeted by you! These individuals can use your products to sell and generate their own incomes. It is this place where you can use the online forums and generate some outstanding revenues. The internet forum is the online conversation group. It is a platform where people can interchange their ideas and strategies which are related with the online marketing and common interest.

The internet policy which is used by you to register for the forum can help you to introduce the product which is advertized by you! There are many people who stand perplexed and make the continuous efforts to launch the profile which can embrace your websites. There are countless forums which can help you to compose the signature file and compose the short list or ad which can help you to introduce the trade which is being dealt by you!

Never fail to remember that you should develop the address for your website. You must fall short to retain the information that you have to create the address for the website which is developed by you! As soon as the visitors read your signature file or the profile, they will turn eager to know about the product which is being publicized by you!

This is possibly one of the easiest and unsophisticated methods which can help you to come close to your target! This is the best idea which can help you to generate thousand dollars in the upcoming years! The reason for this huge scope is that most of the forums can help you to come across the useful content.

The well-organized and unsophisticated forums can attract the traffic and compel them to visit the site over and over again! Spaced out from all this, it is a free training for every individual who wants to generate income in this field. You can easily be trained to come across the people who post some valuable and unbeaten content in their forums.

The internet marketing strategy is on of the easiest way to generate the profits in this field! Of course, it will take some time and needs the investment of quality efforts, but you can come close to some grand profits which can be enjoyed on a long run!

Network Marketing In Southeast Asia And East Asia Usana Market Open In Hong Kong, Japan, Korea, Mal

Network Marketing is becoming increasingly popular in Southeast Asia and East Asia and has been recognised as the fastest growing market outside of the US by Direct Selling Associations all over the world. This is primarily due to the relationship-based nature of business in countries in the region. Also, direct selling gives money-making opportunities to people who probably have a lower educational background or who have already retired, according to Ailsa Gu who is a senior research analyst with Euromonitor in Singapore. Euromonitor International is a company that offers market intelligence on industries, countries and consumers. They have more than 30 years of experience publishing market reports, business reference books, online information systems and consulting projects.

Southeast Asia and East Asia have been key expansion markets for Western direct selling companies for a number of years because of the reasons cited above. If you are an Entrepreneur based in South East Asia or East Asia, or if your goal is to build a global Network Marketing organisation then it is vital that you identify a company with a history of trading in these rapid growth markets.

For example Usana initiated their East Asian and South East Asian campaigns in 1999 with the opening of the Hong Kong Market and has since began operating in Japan (2000), Taiwan (2002), Korea (2003), Singapore (2003), Malaysia (2007) and most recently the Philippines in January 2008. Therefore, Usana may be an ideal company to partner for individuals looking to develop a global organisation.

One of the major benefits of growing a worldwide organisation is that it is far more stable than a business that is limited to one country. Every countrys economy undergos highs and troughs and it may be possible to regulate fluctuations in your own profitability by operating in many countries. This is a worthwhile strategy for both the company and the independent distributors who represent the company.

The Internet enables Network Marketers to promote products and services to people all over the world, providing the organisation you work with adopts online marketing approaches and strategies. Therefore when selecting an organisation to work with, ensure that they have a strong online presence and community in place.

Usana Health Sciences are dedicated to offering people all around the world with the opportunity to experience both true health and true wealth. This is supported by their commitment to manufacturing world-leading, pharmaceutical grade nutrition and personal care products. In addition, the Usana network marketing business opportunity has been voted the number 1 distributors choice Network Marketing company by Network Marketing today and the MLM insider magazine from 1997 to 2008. If you would like to learn more about Usana and the business opportunity they offer, please visit

Upcoming Challenges For Mobile Development & Mobile Marketing

The digital world is evolving and the trends are changing in real world, making the world faster than ever before and technology more stable. Mobile is all about today’s world which took birth with the invention of first pager in 1956. The world started getting mobile and the launch of first commercial mobile phone by NTT in Japan was the next step to stabilize this mobility.

The innovation in this mobility with SMS happened to be originated in Europe in 1985. SMS was a boom in the later part of 1900s and early 2000s, and still it’s the top cellular activity. Now, there’re above 4 billion mobile phone subscribers, with 74% of them using SMS of which 94% of SMSs are read. Just in UK 1.4 billion text messages now being sent every week.

This is just about mobile phones and SMS, innovations like iPhone, Blackberry, Android and mobile-internet integration are constanly opening the new horizons of excellence for mobile marketing. Web marketing is one of the most cost effective marketing methods with maximum outreach. Since there’re more mobile phone subscribers than that of internet users, so mobile opens broad ways for marketing from small and medium to large businesses.

Mobile-web integrated marketed is still in the process of development, reason being the lack of awareness among most of mobile phone subscribers, i.e. there’re about 10 million users worldwide using GPRS services that makes only about 0.25% of the total subscribers. But, this low percentage doesn’t mean that mobile marketing is not growing. There’re various alternative methods within mobile marketing including SMS Marketing, Ingame Mobile Marketing, Location Based Services etc.

Ingame Mobile Marketing is the fastly growing area and the future of mobile marketing. The reason is that more than 90% of mobile phone subscribers play mobile games. From simple interactive real-time 3D games to massive multi-player and social networking games, mobile gaming is everywhere. This trend is accelerating the growth of mobile 2.0 on one hand and hence the mobile development on other.

Mobile development being the next big thing is now the focus of small, medium and large business, and hence it’s becoming a competitive industry. The cometition is becoming tougher as the industry leaders Nokia and Google have moved to opensource, and this situation is critical for ISVs. ZDNet also reports that, it’ll not be the great UI as only challenge instead, things that matter more are ideas and methodologies. Though ISV’s are more under pressure, but companies will have equal pressure and will have to face almost same challenges. It’ll be the race of collective innovation [what I can term it as] or Product Innovation [combination of innovation in methodologies, design, productivity etc] so, innovation in over all performance will win!