The next big thing in the marketing world is Digital Marketing. This mode is contemporary, user-friendly and very accessible. Also known as online marketing, this is a way of endorsing products and services using the digital interactive distribution channels. This medium involves usage of modern communication media like internet, mobile and digital outdoor mediums.
The importance of digital media marketing can be ascertained by a prediction which says Strategic internet marketing is likely to replace the traditional tools of marketing in the next five years. A large section of marketing experts believe that this digital interactive marketing medium will make traditional marketing tools appear irrelevant to the new generation media consumer.
Difference between digital and traditional marketing
Gone are the days when internet marketing was considered a stand-alone promotion medium. With increasing reach of digital marketing technologies, online marketing is capable of taking over most of the traditional marketing areas in a digital way. Direct marketing seems to be an outdated phenomenon after internet marketing made its place in commoners life. Direct marketing is now quick, easier, interactive and beyond human limitations with the use of internet marketing tools.
With every passing day, human lives are moving online. Traditional marketing media is losing its momentum. A TV spot, which was considered most effective a few years back, is losing its charm. Today, it is 25% less effective as compared to a situation few years back. Strategic internet marketing reaches the consumers where they are. A recent survey study disclosed that up to 90 percent of the real estate prospective buyers begin their search on the internet. This indicates that real estate companies have no choice but to resort to digital marketing strategies. Internet marketing tools have advantage of easy accessibility. SEO, banner placement, email marketing, social media, PPC and various other online tools of marketing are easy to access at consumers end. The marketers can get the exact figures of hits on advertisements. They can easily figure as to how many of the hits are converted into leads. Whereas, incase of traditional marketing, ascertaining exact figures is a hard nut to crack.